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Our Visual Identity Header

Our Visual Identity

The visual elements of Sigma encapsulate and symbolically convey our foundational message and reflect our organization’s history, traditions, and mission. It’s the visual statement of who we are and how our organization stands apart from our competitors, partners, and colleagues.

 

Our Logo

As the historic and cross-cultural symbol of honor and excellence, the laurel branch is a perfect fit for Sigma. In our logo, it’s placed above our name and modified by breaking into three individual leaves at the end of the branch. This doesn’t just provide the dot above the “i”; it carries symbolic meaning as well: scholarship, leadership, and service are the foundational principles of Sigma. The three-leaf composition is also a reference to the history of the name Sigma Theta Tau, which was taken from the first letters of the Greek words for love, courage, and honor: “Storgé,” “Thárros,” and “Timé.” The custom typeface, which is a traditional yet modern serif, unifies the logo and communicates history even as it looks to the future.

Primary Logo Logo Without Descriptor Graphic

Logo Size and Spacing

The outer border is the minimum distance the logo should be placed away from any other design elements. The distance can be measured by using the width of the “S” in the Sigma logo. The smallest allowable size for the logo with descriptor is 1.25 inches wide (shown below). If you need to use the logo smaller than that, contact Sigma Marketing at marketing@sigmanursing.org.

Logo-Size-and-Spacing-Graphic

Logo Usage

The logo with descriptor should be used as much as possible. It should be legible and always be in its current state. The logo should never appear without the full laurel branch above the custom Sigma typeface. Elements or parts of the logo should never be altered or tampered with.

Dont-Examples

Color Palette

Primary Colors

Sigma’s main colors establish our palette in imagery and graphics. Sigma Purple, Sigma Blue, and Sigma Gray should never be overshadowed by any other colors in practice. It’s important that these colors are reproduced accurately. If you are working with a printer or designer, please share this color information with them. Your Sigma Marketing representative can ensure colors are used appropriately.

 

SigmaPurple

SIGMA PURPLE
 RGB: 94 - 80 - 161
CMYK: 75 - 80 - 0 - 0
HEX: 5E50A1

SigmaBlue

SIGMA BLUE
 RGB: 69 - 178 - 233
CMYK: 60 - 10 - 0 - 0
HEX: 45B2E9

SigmaGray

SIGMA GRAY
 RGB: 209 - 211 - 212
CMYK: 0 - 0 - 0 - 20
HEX: D1D3D4

Accent Colors

Sigma’s accent colors provide complementary options for imagery and graphics in marketing, advertising, and collateral materials. They should never dominate the primary colors, and always be used in a secondary nature—as a background color or a neutral base for the primary colors or logos to pop against.

 

SigmaDarkBlue

SIGMA DARK BLUE
 RGB: 19 - 41 - 75
CMYK: 100 - 75 -12 - 67
HEX: 13294B

 SigmaMediumBlue

SIGMA MEDIUM BLUE
 RGB: 0 - 88 - 124
CMYK: 100 - 19 - 8 - 46
HEX: 00587C

SigmaGreen

SIGMA GREEN
 RGB: 39 - 153 -137
CMYK: 74 - 0 - 36 -8
HEX:279989

Brand Architecture

Sigma has many facets to its organization, including subsidiaries, chapters, programs, services, and more. Each of these facets is unique and requires some degree of distinction amongst the Sigma brand portfolio. They should include Sigma brand identity elements, to remain true to the Sigma brand, while maintaining their individuality.

 

Architecture Graphic

Our Typography

Font selection is a key component of our brand personality. Typography should work in combination with design, photography, and writing to help define the Sigma brand. Consistent use of the Sigma typefaces across all marketing materials will ensure legibility and promote visual unity.

Typography-2

Photography

Our members are serious, driven, and sophisticated. They are also joyful, gracious, and compassionate. Photography representing the Sigma brand should capture portraits and candid moments of our members at their places of work, at chapter and organization events, and wherever they are personifying the traits of scholarship, leadership, and service. Our photography should represent both the individual and group; clinical, academic, and research settings; and our diverse, global membership.

Photography-2

Chapter leaders: We selected a few photos from past events and activities. You can view and download these at the link below.

View photos »

Laurel

The light blue laurel leaf goes over the word "Sigma" in our logo. We ask that you use the laurel sparingly. There are always exceptions, but here are general guidelines. Please contact Sigma Marketing if you have questions.

Laurel-Usage

Our Crest

The Sigma crest remains a strong and recognizable symbol of our organization. With the evolution of the Sigma logo, the crest is now reserved for items of prestige used only by members (e.g., certificates, awards, pins). Please contact Sigma Marketing to confirm proper crest usage.



Logo Request Form

If you need a vector file or different version of the Sigma logo or your chapter logo, please complete the logo request form and include a mockup or description of your design. Sigma Marketing will follow up with you promptly. If you have questions, email marketing@sigmanursing.org.